Bisleri is a famous packaged-water bottle brand in India. Recently, FMGC company Tata Consumer Products has shown interest to purchase the brand at Rs 7,000 crore. Ramesh Chauhan is the man behind the popular brand and is also credited for other prominent brands.
Bisleri is expected to clock a profit of Rs 220 crore in the financial year 2023. Chauhan informed that there is no to look after the company. Bisleri’s current management will continue for two years before handling over the rein to the firm.
Ramesh Chauhan, who is he?
Ramesh, who was born in 1940, has more than 60 years of experience marketing packaged water. Some of the brands he developed and promoted include ThumbsUp, Gold Spot, Citra, Maza, and Limca; he sold these to large conglomerates like Coca-Cola.
Jayanti Chauhan, who is she?
Jayanti Chauhan is the businessman’s only kid. She graduated after finishing a course in product development. She also completed a course at the Los Angeles Fashion Institute of Design and Merchandising. She has also done fashion styling. In London, she also studied fashion styling and photography. Currently, she serves as vice chairman of Bisleri.
When she was 24 years old, she began working there.
She was also essential to the business’s automation. She is 37 years of age.
Identify J In addition to the company’s advertising strategy, Jayanti Chauhan concentrates on product development. In addition to Bisleri, Jayanti is in charge of the business operations for the brands Vedika Natural Mineral Water, Fiji Fruit Drink, and Bisleri Hand Purifier. She is particularly interested in brand management and digital marketing outside of marketing. He actively participates in the company’s marketing and communication efforts.
In addition to Delhi and Mumbai, Jayanti also spent her early years in New York. She completed her foundational studies in Delhi before moving to London to enrol in a fashion design programme. She graduated with a degree in fashion design from the London College of Fashion. In addition to this, he completed a Fashion Styling course at the Marangoni Milano Institute.