Twitter witnesses advertiser exodus, Elon Musk pins blame on 'activism

Twitter witnesses advertiser exodus, Elon Musk pins blame on 'activism'

A slew of brands have reportedly opted out of advertising on the micro

[{"selector":"#anim-8707a604-1ba0-45fd-abb9-7eea5334613f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.734374773873633%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Credit:-Google

Blogging platform The takeover by Elon Musk

[{"selector":"#anim-78ec26db-dbb9-400c-8349-75f300428ba2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Credit:-Google

dealt a blow to the platform's ad revenue, which has petered

General Mills and Volkswagen are among those pausing

ad spending on the video-sharing platform

amid concerns over content moderation

The number of advertisers on Twitter has fallen by more than 50% in a year

according to the company's latest annual report

[{"selector":"#anim-097fcce3-a2a4-4ebe-aae9-f06f600ea93c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.734374773873633%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Credit:-Google

Some advocacy groups have called for a global advertising boycott

[{"selector":"#anim-aac7bd22-7482-45df-bbcf-e441b650fe30 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-18.119673256488806%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Credit:-Google

of the micro-blogging site because of its anti-Semitism and anti-Israel stance

[{"selector":"#anim-7d0d2222-66e8-4acd-9bce-edb1871baced","keyframes":[{"offset":0,"transform":"translate3d(0, -1735.55602%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -488.038352824%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -165.919155512%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -62.306461118%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -27.074673911999998%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] [{"selector":"#anim-e5748bf2-e611-414e-9c91-99f6168e0b13 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(23.153409034067867%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Credit:-Google